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Thomas, Robert James: White, Gareth Reginald Terence: Samuel, Anthony:
Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children.
[2021]
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Samuel, Anthony (1)
Thomas, Robert James (1)
White, Gareth Reginald Terence (1)
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advertising
(1)
brand
(1)
brand awareness
(1)
child
(1)
consumer
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consumer behaviour
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diary method
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experiment
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internet
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longitudinal study
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marketing
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media communication
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english
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European journal of marketing
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